It is a constant challenge for business owners and marketers to connect and engage their target audience. This is especially true on platforms like Facebook, where a plethora of content competes for users’ attention. You need a plan to reach the right people at the right time if you want your message to reach the two billion people who use Facebook alone. This can be accomplished with the help of this guide shared by the top social media marketing company in India for Facebook Ads. In this article, we’ll reveal how to create Facebook ads that get results.
Facebook Ads Formula: 3 Phases To Go Through
In order for a Facebook Ads campaign to be successful, it must go through three stages: planning, creating, and optimising. Take your audience along on the ride.
Phase 1: Top Of Funnel – Warm Up (Awareness)
Introduce your business on Facebook at this point. Because you’re trying to reach people who may not be familiar with your brand, it’s critical that you make an impression on them while also providing them with something of value. Make your campaign fun and educational by addressing a tiny problem that is relevant to your products or services and using it as a chance to educate your audience.
Keeping in mind that Facebook is used mostly for socialising is also vital. It is rare that they are looking to buy anything in particular. It’s still early in the process of getting to know each other, so it’s best to keep things lighthearted.
Tip: Create a video or blog post that teaches your readers and adds value as a hook for your content.
Phase 2: Middle Of Funnel – Conversation (Consideration)
A basic grasp of what your company does may already exist among your target audience at this point.
When you’re ready to move on to contemplation; show them how your products and services may assist them address their difficulties. At this point, you may offer them a free eBook or training video in exchange for their email address. It’s a chance to establish a more personal connection and increase the ‘know’ part of the ‘like, know, and trust’ elements that lead to sales.
It’s also a good idea to conduct Split or A/B testing if you haven’t previously to discover which group is more likely to convert. It will provide you a better understanding of how your product or service is received by different demographics.
Tip: Make use of obvious “call to action” (CTA) buttons. The more times your audience is exposed to your brand, the more likely they are to click on the CTA that asks them to LEARN MORE or FIND OUT HOW.
Phase 3: Bottom Of Funnel – Close (Conversion)
Having established a rapport with your potential customers by now, it is time to ask for the sale. Make them want to meet with you, buy your product, or attend your event. The goal here is to give them that final push to take action with your company.
Tip: By creating a sense of urgency, exclusivity, and excitement (e.g. ‘limited offer’, ‘just a few spaces remaining, discounted only until today’, and so on), you can encourage them to purchase.
What Can You Do To Improve Your Facebook Ads Strategy?
The three phases and how well they are implemented are the secret to high-performing Facebook advertisements. A Facebook ad campaign that has been set up can be analysed by the facebook ads agency in India that you might have hired to see where it stands and how to improve it for the best possible outcomes. Our team can also assist you in developing, implementing, and managing an Ads campaign on Facebook specifically for your company.