Instagram Marketing Repurpose Blog Content
Instagram has become a highly effective marketing tool for B2C and B2-B businesses, one of the fastest-growing social media platforms with the highest engagement audience. Over 25 million businesses and 200 million Instagrammers check at least one profile for their business daily. This is why marketing on Instagram is an essential digital strategy element in various sectors. Buy Instagram Followers UK
However, it’s becoming more challenging to make it through Instagram information and content and reach your intended viewers. If you’re trying to attract potential customers and advertise your service or product, sharing informative, engaging, captivating content is essential. Click Here
If you’re selling services rather than goods, it can be challenging to develop creative ideas for visual content. What is the solution? Repurpose blog content for Instagram marketing.
It is a great way to maximize the amount of time and effort required and allows you to connect with new audiences across other platforms. Here are the top-tested methods to utilize blog posts on Instagram. Nine ways to reuse blog posts for an Instagram marketing
Promote a Blog Post on Instagram
The days of using blogs to express our opinions are over. Nowadays, most people share their views and opinions through social media. This makes it harder to increase your blog’s audience without promoting it.
Using Instagram to market your business, you could accomplish two birds with one stone. You can announce your blog’s post on the platform, allowing you to reuse your content to drive traffic to your website and draw new readers to your blog. Learn the steps HerBakingLab Blog accomplished this feat:
A post on Instagram by HerBakingLab
The Instagram captions are only allowed to be 2,200 characters long, and you’re not allowed to share more than a short excerpt of your blog’s text, and people don’t go on Instagram to read. It’s an excellent idea to share a visually appealing post, write a brief caption with a direct URL in your bio, and then provide the link to direct people to your most recent post.
Utilize quotes from Success Stories
The concept of posting statements on various social media isn’t a new idea. If you’re trying to generate curiosity in your content that is evergreen, select a quote, then create a simple visual to post on Instagram to draw the interest of your followers.
Let’s consider Sellfy as an example. After posting Justine Blanchin’s triumph story on their website, they turned the post into the form of an Instagram post.
Post on Instagram by Sellfy
If you post the stories of your success in your blogs, you offer readers testimonials from customers that inspire them to try their product or services. You can use quotes to attract prospective customers to convert those Instagram fans into buyers. You can utilize royalty-free stock photos, then add an overlay and then add your message to create custom-designed images that will look great on the look of your Instagram feed.
Testimonials are essential for B2-B businesses! Find out more about generating leads for B2B companies using Instagram Marketing.
Make the Most out of Data Visualization
It’s no secret that we enjoy visuals. According to Forbes, most of us are visual learners, meaning it’s simpler to understand the information presented in visual form. In the case of Instagram marketing, sharing engaging, visually appealing content is crucial.
If you create valuable infographics that convey complex information via your site, it’s excellent. If you can resize your infographics to fit into a photo on Instagram, it’s even more impressive. Here’s how to do it:
Post on Instagram by ML India
Suppose you mix information and statistics into a simple image. In that case, it produces incredible results since Instagrammers can determine at a glance whether or not they’re interested in reading the whole blog article. Additionally, it’s an Instagram post idea that your readers will enjoy.
Share Insights via Instagram Graphics
Most people begin reading business blogs when looking for an effective solution to a particular issue. This is the way to look at it: blogs that focus on solving problems and answering queries are popular with readers; people are not looking for boring content.
When you’re the repurposement of blog content to Instagram, It is crucial to show your followers that you’re a valuable source of information and tips and tricks. The most effective way to do it is to utilize Instagram’s graphics to convey information. One good example of this approach is the way Hubspot highlights the most critical takeaways from blog posts they have published on Instagram:
Hubspot wrote the post on Instagram
When you post information on Instagram and other platforms, you have an opportunity to capture the attention of your followers and demonstrate your expert knowledge. This helps your brand distinguish itself from other brands on the platform, attracts new followers, and gives an evidence-based reason for them to believe in your business.
Use Your Research to Create a Collection of Posts
To keep your followers interested and engaged in your communications, you should be posting at least three Instagram posts per week. For small-sized businesses with few resources, creating the amount of unique content can be challenging. It is a good idea to divide your blog posts into various Instagram posts.
To create exciting content that is coherent in your feed, you’ll need to build a collection of posts. Find out the way SocialPilot used its social media stats to create this collection:
A screenshot of six posts on Instagram by a social pilot
Splitting an image into multiple Instagram posts is a fantastic method to increase the number of posts on your account without spending a lot of time and effort on creating content. It’s crucial to stay innovative. Use your research to create the form of a series, where each blog post is purposeful and all combine to form a coherent story.
Turn Interviews Into Customer Testimonials
In the digital age, 87% of shoppers do their research online before purchasing. With the proliferation of advertising and sponsored posts that it’s not surprising that people are increasingly looking for social evidence. If done correctly, Instagram marketing can increase customer retention, which will help you grow your business faster.
Since we are all looking for like-minded individuals, Interviews are a great content source. If you feature interview posts on your website, these could easily be used to create testimonials from customers, such as:
The post was posted on the Instagram account of Keep.
The company produces a brief video about a ‘hero’ who shares his triumph and story with viewers. Since 92 percent of mobile users view videos with no audio, the company includes captions that allow viewers to comprehend the brand’s message. In addition, Keep utilizes storytelling’s power to grab viewers’ attention. However, the company offers followers social proof that will increase trust and loyalty to the brand.
Link back to Blog Post on Instagram Stories Instagram Stories
Instagram Stories have been rapidly growing in popularity; according to Business Instagram:
500 million users make or view this short-lived media every day
A third of the most-watched Instagram Stories come from businesses
Ninety-five percent of advertisers achieve positive results using Instagram Stories ads.
As stated, this kind of brief content offers brands a new chance to connect with prospective customers and interact with them.
Suppose you are using Stories as part of the course of your Instagram advertising. In that case, Tailwind can be a fantastic example of how you can utilize Instagram Stories to repurpose blog content. With over 44k users on Instagram, Tailwind has access to the clickable Instagram Stories feature, which lets the company add links to any website page: Instagram post from Tailwind.
They provide a clickable hyperlink that allows interested users to read the full article without having to leave the application. If you post short-lived content, it’s simple to reuse blog posts on Instagram with excellent outcomes.
Short-lived content is excellent However, making your most memorable Instagram Stories permanent is even more effective. When Instagram launched Instagram Stories Highlights, the users were given a chance to create collections of their top Instagram Stories videos.
Because these albums are displayed directly below the bio area, they are easily accessible and can help enhance user experience. If you’re repurposing blog posts to use in Instagram Stories and want to reach a larger audience, add your top blog content to Instagram Stories highlights.
Post on Instagram by Sprout Social
Create Long-Form Videos for IGTVIf your customers spend a lot of time using Instagram and other social media platforms, they are likely drawn to the content they don’t need to read. This is why it’s crucial to produce a variety of visual content, such as videos, images, and audio.
If you’ve done your homework and have a solid writing piece, you can create a set of videos that are short for Instagram Stories or one longer-form video for IGTV. Find out the steps Wordstream created: https://webrankscience.com/
Wordstream’s Instagram post-Wordstream
Modern viewers love video content. Video content is popular with modern users. IGTV lets you upload an extended video that tells readers everything concerning your article and even includes a clickable hyperlink for your website.
For many reasons, recycling blog articles to Instagram will help expand your business. https://webrankscience.com/