SMS has allowed many businesses to connect to their customers on one to one basis. If one is looking for an SMS service provider for personal or professional use there are a few things one should consider before making a choice.
- The monthly price of the service and its features
- Is there any limit to the number of contact or reserved keywords?
- Are there any extra charges to access the other features?
- Is there help to support access when there is a query?
As various companies provide various features, not all companies need to provide equal facilities. Therefore businesses and e-commerce brands must research before selecting any SMS service providers.
This article assists in selecting the most suitable SMS service provider for one’s business or brand.
What is meant by SMS or SMS Messages provider?
One of the best methods to connect to friends and family is via text messages which can be done via one’s phone. However, this can be limiting when it comes to a larger audience.
There are certain functions a cell phone cannot perform such as:-
- It is not possible to upload a directory of contact to CRM
- Send a group message without a reply
- Send a text from the computer
- Collaborating with the business team and taking on higher volume incoming messages.
Therefore SMS marketing providers are required. SMS marketing provides build software that helps to perform SMS functions from one’s computer instead of mobile.
No matter how large the Audience SMS marketing provider/software allows the business to connect to them. One can set up automated drip campaigns, schedule messages, Crete text to join keywords, the text enables your landline, etc.
Top 8 Things All Good SMS providers must have
The very basic feature of an SMS provider is that it allows one to send mass messages and one-to-one messages to one’s audience. However, some other features are not available in all SMS software. Hence one must check all the features and not merely assume that they are inbuilt.
A Mobile App
The best feature of SMS marketing is that one does not need to sit at the table or in the office to connect through text. Communication is on go.
This enhances the significance of text marketing tools and the reason why there must be a mobile app that allows one to view and respond to the business’s text messages directly from a phone.
The applications must be available on Both Android and iOS Platforms and offer features the same as the computer software.
Clear and Reasonable Pricing
Many providers operate on credit-based systems. Messages that include photos and videos may cost more credits. This is the reason why the charges are broken that way.
For instance: Simple Texting, SMS costs one credit, and MMS three.
Businesses can estimate the number of messages they will send in a month. They can roughly calculate the credits and choose the best-suited plans according to their needs.
Some SMS providers are less upfront about charging for incoming messages and outgoing. However one must select a plan that does not charge for incoming messages due to volume unpredictability.
Businesses must plan how to use texting with their organization. This will require giving access to teammates.
For that software that does not provide access to multiple accounts, it is difficult to handle a large audience.
Just like any other software that has a learning curve, one must make sure that the SMS service providers have a full staff and team of members to support you if something goes wrong.
In times of emergency and urgent matters responsive consumer service is necessary.
A question that one can ask themselves or the SMS service providers-
The time needed for a typical client onboarding process take?
What is the average response time for chat, text, or email?
Quality of Support given
What sources are available that can be used to expand my product knowledge and supplement the support given?
5. Friendly Integration
Text marketing might be the most effective method but it is not the only method of communication that one organization is using as a means of communication. Thus, there is a need for a provider who has the flexible nature of text marketing and allows you to integrate it with other marketing programs.
Ample integration facilities are provided by good SMS marketers, either through zapier or another program that allows you to connect your text marketing with the existing systems.
One such feature includes a provider’s API capabilities. APIs are necessary if accessing features from your text marketing program within your program of application is essential to you.
Includes both-way communication
Providing customers the facility to respond to your messages is as important as sending them a Text Messaging. Relationship building is possible via two-way communication only.
If suppose you don’t have the facilities to receive messages you will not come to know whether your message is conveyed to your consumers or not. It will not be possible to receive feedback or conduct surveys. Thus, make sure you are getting two-way communication facilities before choosing an SMS Provider.
Allows the sharing of text, photos, and videos
Sometimes there is a need to add multimedia to your text message before sending it to your audience. These multimedia attract attention and make it easier to convey your message. This requires MMS features and very few SMS service Providers give these facilities. Thus make sure that this requirement is met.
Ease of Account Management
Everyone is not a tech Guru and hence there should be software that is easier to operate and manage.
This is why businesses prefer to opt for an easy-to-operate application that caters to their needs without any need for an appointment with a tech expert.
In short, brands want software that is easy to operate and helps in achieving the best results via SMS marketing.